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Olympian Chris Carmichael is a Colorado-based training and conditioning guru for top-flight athletes like five-time Tour de France winner Lance Armstrong. His company, Carmichael Training Systems (CTS), develops professional training programs for serious athletes, and music plays a critical role in his approach.
Several studies have indicated that the right music enhances athletic endurance and performance, inspiring athletes to push themselves to new levels. Rumblefish used this insight to create a series of custom playlists tailored to different training and conditioning needs.
Rumblefish also used its sonic identity methodology to define a distinct CTS “sound” that would set its training music apart. The result is an expansive catalog of performance-enhancing music that also helps build the CTS brand. It’s the source for all of CTS’ music needs: CTS draws from their custom catalog when selecting music for its customized workout and training videos and DVDs, as well as for the downloadable playlists that accompany CTS’ signature workout programs.
Check out Carmichael Training Systems here. Or go to iTunes to download the Do the Tour…Stay at Home audio training program.
“We’re very pleased with the quality of music that Rumblefish found on our behalf. They were able to find artists and songs that really bring the CTS brand to life.”–Chris Carmichael, CTS Founder