Rumblefish Named Official Music Provider for World Renowned 48 Hour Film Project
5.12.08
Rumblefish, the world’s leading Sonic Branding and Music Licensing Agency, partners with 48 Hour Film Project, providing thousands of filmmakers around the world who participate in 48 Hour Film Project with a variety of expert-curated licensed music for their films for the first time since the project’s inception.48 Hour Film Project aggregates more than 30,000 filmmakers from around the world to compete and see who can make the best short film in just 48 hours. Regional contests with teams of filmmakers are assigned a genre, a character, a prop, and a line of dialogue. Filmmakers have 48 hours to create a short film containing each assigned element. Films from each city are screened at theaters in that city. Founded by Mark Ruppert in 2001, produced by Liz Langston & Mark Ruppert, the project has yielded 2000 films in 34 states and eight countries. The current 2008 tour includes more cities and more teams than previous years, including Anchorage, Athens, Edinburgh, Geneva, Key West, Mumbai, and Singapore. For the first time, filmmakers have the option of adding music to their productions from a variety of genres by utilizing their exclusive access to the Rumblefish Music Licensing Store®. Rumblefish licensing experts hand-picked appropriate music from bands and labels around the world and made it available to 48 Hour Film Project with an exclusive password protected entry into the Music Licensing Store, giving participants access to a boutique of pre-cleared quality music from well known record labels and up & coming bands. The Rumblefish partnership enables 48 Hour Film Project filmmakers to utilize music through a 3 minute licensing process as opposed to the average 30 hours needed to license one song per film.
Rumblefish CEO & Founder Paul Anthony says “Participating filmmakers deserve the broadest music palette that the music industry can provide and the Rumblefish Music Licensing Store (sm) makes that possible.”
“The Rumblefish Music Licensing Store is the perfect resource for our film makers because they can get great music, legally licensed at a fair price when time is short and pressure is high" says 48 Hour Film Project founder Mark Ruppert.
The 48 Hour Film Project is the oldest and largest timed film competition in the world. In 2008, more than 60 cities will participate, with over 30,000 filmmakers expected. The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. The tight deadline of 48 hours puts the focus squarely on the filmmakers—emphasizing creativity and teamwork. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing” instead of “talking.” The emphasis is also on building communities of local creative people, facilitating making new connections, showcasing skills, and celebrating what creativity and teamwork can accomplish in just one weekend. The 2008 tour begins in April in Boston and ends in October. For more information go to 48hourfilm.com
Cities include: Albuquerque; Amsterdam; Anchorage; Asheville; Athens; Atlanta; Austin; Baltimore; Barcelona; Berlin; Boston; Brisbane; Buffalo; Chicago; Cincinnati; Cleveland; Dallas; Denver; Des Moines; Detroit; Edinburgh; Fargo; Ghent; Greensboro; Honolulu; Houston; Indianapolis; Jacksonville; Kansas City; Key West; Las Vegas; Little Rock; Los Angeles; Louisville; Madison; Miami; Milwaukee; Minneapolis; Mumbai; Nashville; New Orleans; New York; Paris; Philadelphia; Phoenix; Pittsburgh; Portland, Maine; Portland, Oregon; Providence; Richmond; Rome; Salt Lake City; San Antonio; San Diego; San Francisco; San Jose; Seattle; Second Life; Singapore; St. Louis; Tampa; Tel Aviv; Utrecht; Virginia Beach; Washington, DC; and more...
Rumblefish Licenses First Song On iPhone
7.10.07
Rumblefish, a sonic branding and music-licensing agency, believes it has licensed the first song on an iPhone. Using the Rumblefish Music Licensing Store, Rob Felt of adidas Originals licensed the song in less than three minutes. Click here to watch Felt license "Miss January" by the Procussions featuring Talib Kweli.
"Rumblefish has revolutionized music licensing, taking a confusing process and making it so easy that you can license a song from your phone," said Paul Anthony, CEO of Rumblefish. "Our phenomenal catalog, simple interface and fair prices are what make the Rumblefish Music Licensing Store the first stop for creatives in entertainment and business."
Rumblefish"s online Music Licensing Store features a streamlined licensing process and a growing, one-of-a-kind, pre-cleared music catalog of commercial music of known artists (i.e. Kool & the Gang, Ming + FS, The Feelies, The Supersuckers) and up-and-coming artists (i.e.-Ohmega Watts, Copperpot, Parker Theory). The website makes it easy for creatives in business and entertainment to legally lice nse the music assets they need to build brands and tell stories. Rumblefish music can be used in any production including commercials, film, TV, video games, podcasts, branding programs and much more.
Gould Grows Gills
6.01.07
Heather Gould has taken the oath and assumed her role as Rumblefish account director extraordinaire (or �RADE�). Fresh from ID Branding where she was account supervisor, Heather leaves a trail of broken-hearted former clients and agencies in her wake, among them Arnold in Boston, Deutsch in L.A., and Wirestone in San Diego. We like to think she's found her true love at last.
"Heather has the experience, the know-how, and the intellectual horsepower do some serious butt kicking. We're very lucky to have her," said CEO Paul Anthony. "Heather's also a certified music geek and was involved with two of the most popular music-centric broadcast campaigns of the past five years—Mitsubishi and Volkswagen. She's tailor-made to take our sonic branding practice into the stratosphere."
Rumblefish creative director Brian Rupp adds, "We're absolutely thrilled. Heather's got the ideal combination of smarts, shrewdness, creativity, uncompromising rationalism, and a strong work ethic. She's like bedrock—smart bedrock."
Heather is in the process of taking over account-lead duties for Rumblefish's sonic branding clients.
Jankovich Gets Fishy
6.01.07
Richard Jankovich has fled the Big Apple and is now Rumblefish's director of A&R and licensing. Richard joins us from DeWolfe Music in New York, where he managed the music supervision/licensing team. Under his leadership, DeWolfe expanded its offering to include an original hip-hop library featuring such illustrious hip-hopsters as Joell Ortiz, V.I.C. (of The Beatnuts) and Butta Verses (De La Soul). Richard also increased high-profile placement of DeWolfe's catalog into such features as Brokeback Mountain and Taleghany Nights, and television shows like NBC's Medium and ABC's Dancing With The Stars.
Now, Mr. Jankovich is leading the A&R effort at Rumblefish, building the kind of hand-picked catalog that music aficionados adore. "He shares our vision for the catalog: a thoughtfully curated collection of high-quality, original songs by visionary artists," said CEO Paul Anthony. "No one's better equipped to make it happen. And no one understands better what our business and entertainment clients are looking for."
Beyond his duties as A&R director and senior sales lead, Richard is also the lead singer and producer of The Burnside Project, a very groovy band that we love. Check them out!
AdAge Features RF
6.01.07
AdAge magazine takes a look at the sonic branding landscape and gets some wordy quotes from Rumblefish creative director Brian Rupp. Download the full story here
Rumblefish in Fast Company
10.01.06
Read Danielle Sacks' Rumble In The Music Jungle in the most recent issue of Fast Company for a fresh look at the Rumblefish business model. Sacks examines how Rumblefish works within the traditional music licensing environment to help artists profit equitably from their creativity and help brands and content creators keep licensing costs low. Read the article here or download our PDF. For a quick rundown of how Rumblefish works click here or download the PDF version.
Discover Local Music Generates Banking Buzz
10.01.06
Bank Marketing Magazine takes a look at Umpqua Bank's release of Discover Local Music Vol. 1: Sacramento to Seattle and the Discover Local Music Project. Read more about how Rumblefish augments Umpqua's unique marketing mix by downloading our PDF.
NYT Digs DLM
10.01.06
Rob Walker takes an in-depth look at how the Discover Local Music Project plays into the Umpqua Bank lifestyle brand in the September 24th New York Times. Walker examines how Umpqua's innovative approach to banking has created a lifestyle brand that connects with customers by focusing on local communities with non-traditional approaches. Read the feature online or download our PDF.
Paul Anthony Pitches Licensing to Pitchfork
9.01.06
Read the latest Pitchfork for an interview with Paul Anthony about the importance of licensing for independent artists. Licensing is an incredible option for independent musicians and the Rumblefish Music Licensing Store is simplifying the business of music licensing. Check it out online or download our PDF.