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Texture Media of Boulder, Colorado recently launched a very sexy new website for Pronghorn Golf Resort. In keeping with the resort’s luxurious amenities and the natural beauty of its surroundings, the site uses full-bleed photography, cool Flash features and carefully selected music to paint a cinematic picture of the Pronghorn lifestyle.
Rumblefish handled music direction for the new website, beginning with a sonic identity platform that defined Pronghorn’s brand in musical terms. Based on this platform, we approached the music supervision much in the same way we might score a film or a TV show, with view toward contributing to the overall emotional effect of the user’s experience.
The results are dramatically arresting, yet subtle and restrained—like the Pronghorn brand itself. Check out the new site to see for yourself.