Rumblefish Powers Pinterest’s Music Metadata and Music License Management for its Expanded Music Experience

Pinners can now add tracks from Ed Sheeran, Silk Sonic, Anitta and other popular artists to Idea Pins

Today, Pinterest announced new partnerships with Warner Music Group (Nasdaq: WMG), Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music on the platform. Through these new deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.

This partnership expands Pinterest’s existing royalty-free music library to include licensed popular tracks powered by 7Digital, the leading B2B digital music solutions platform, which will enable the Pinterest community to access a global catalog of music. Additionally, Rumblefish is providing Pinterest with music metadata and license management services.

Being able to add known and trending songs to Idea Pins will enable creators to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression.

In addition to the new catalog of music and artists, now available on iOS and Android, Pinterest also rolled out a new music user experience to make it even easier for Pinners and creators to find and add their favorite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.

Read the full article on the Pintrest Newsroom

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